Lifted Movement

As Creative Director for Lifted Movement I worked intimately with our team and manufacturing partners to design the Cloud Collection; bringing to market a new concept in fitness equipment for your home / gym. Our intention was to create a product as beautiful as it is functional, that can be left on display as a visual reminder that fitness is at your fingertips.

The inaugural line consists of eight sets of free weights, two kettlebells, resistance bands (rubber and fabric sets) and functional storage furniture, all developed with innovation and sustainability in mind. Subtle branding adorns high quality materials like Carrara Marble, recycled steel, Canadian-sourced white oak, and paired with functional details like BPA-free silicone and knurled handles, hidden storage and chip-resistant paint. We work rigorously to source advanced technology and eco-friendly materials to minimize environmental impact while providing high-quality equipment and prioritizing user experience.

The innovative Movement Cart - doubling as a coffee table and able to store the full collection and featuring hidden storage to fit a yoga mat and other accessories - was awarded the Western Living Design 25 Award in 2024.