Bank of America "What would you like the power to do?" Launch

I was the Group Creative Director on the launch of the new campaign, "What would you like the power to do?" for Bank of America. Over several years, I helped concept, develop and sell in the campaign, and then led an integrated team of approximately 20 creatives to help execute the work. The campaign was developed into several sub-campaigns catering to different lines of business. All media channels were used to target both internal and external audiences.