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Reboot
Jewish arts and culture non-profit Reboot needed an updated messaging strategy to accompany its new overall strategic plan. Through a discovery workshop, I helped the brand identify its true voice and tone, then went on to apply it to subsequent projects, including the Reboot Ideas Festival and the Dwelling In A Time Of Plagues multi-city public art installation.
- Project Roles
- Copywriter, Strategist, Creative Director
- Skills
- Strategy, Content Strategy, Creative Strategy, Brand Strategy, Media Strategy, Social Media Strategy , Marketing Strategy, Brand Management
- Media
- Brand Guidelines, Branded Content, Branding
