Heinz X Jellycat

Heinz and Jellycat have come together and created a campaign to combat child poverty in the UK, they have united their efforts to create a meaningful, initiative product, a six-box of Heinz beans with a twist. Instead of containing six cans of beans, one of the cans is replaced by a cuddly Jellycat bean teddy. For every purchase of this special edition product, four pounds of the purchase price is directly donated to food banks, aimed at alleviating child poverty. Moreover, shoppers are encouraged to contribute further by donating the beans from their purchase into a designated donation box located at the entrance of supermarket.