During the branding workshop, we brainstormed how we could embed regenerative and inclusive principles into the brand strategy. We dedicated time to exploring comprehensive and holistic approaches, examining different materials and exploring sustainable production methods. Our ambition, to transcend the standard practice of merely reducing harm and actively contribute to the restoration of our environment and create a brand that leaves a positive impact on the world.
We dug deep to understand what Blkcat truly stands for and how it could authentically embody these values. We ensured the brand messages aligned with principles of equity, inclusivity, and environmental stewardship. By the end of the workshop, we had crafted a brand identity, deeply connected to these principles, and drafted a plan on how to effectively communicate this philosophy to others.