Finastrat

Finastrat is a new UK-based sustainable financial advisory firm to Private Equity and Hedge Funds, with expertise in the Greek, Portuguese, and Spanish real estate markets. They assist investors by implementing sustainable and responsible investment strategies that realise long-term value while considering the impact on the environment and society.

The founder was looking for a compelling name and identity that would truly embody their essence, captivate, inspire and highlight their expertise, differentiating them from the numerous financial advisory firms in a unique and impactful manner.

During the brand sprint workshop, we engaged in interactive exercises, brainstorming and discussions with an objective to delve into the core essence of the Finastrat brand and uncover its DNA. The exploration encompassed various facets, including its purpose, mission, vision, core values, positioning, unique value propositions, and distinctive personality.

Through the facilitation of purpose-driven investments, the brand is able to maximise the positive impact that clients can make through their financial choices. Through acting with integrity, demonstrating reliability, and fostering an environment of respect and diligence, Finastrat cultivates trust with its audience and clients, leading to long-term partnerships and sustainable growth.