Beautystack

As Art Director at Beautystack, I led a team to define and launch the brand visually - initially in late 2018, followed by an uplift in late 2019. Working with CEO Sharmadean Reid and Head of Brand Ellen Atlanta, we established the brand foundations and built a unique and beautiful brand identity that resonates with our core user group. We wanted Beautystack to be an industry leader in groundbreaking communication, creating content that remained ahead of the curve, empowered our users and set a benchmark for other brands.