Season 6 "Jon Snow Tease" Art and Campaign. I posted the URL for the Viewer's Guide site, but this campaign was across all platforms. The design problem was to find ways of flirting with the narrative cliffhanger that Season 5 left off on, with apparent Jon's death. The Tween season campaign consisted of not saying too much as to his real status, in hopes to encourage fan enthusiasm and theorizing. This particular art release became the first formal acknowledgement that something unusual was afoot, which was confirmed in the Ssn 6 premiere.