Westworld, S1 (Emmy)

When I started on Westworld 1.5 yrs before it premiered, the brand did not exist. So, much of this project was developing it from nothing. There was a lot of research into philosophical models, AI, human consciousness and other subjects. The project ended up being a little bit of everything across multiple platforms (e.g. web, social, VR, stunts, Design, easter egg strategy, chatbots, etc..), with multiple agency partners (e.g. Bad Robot, Google Zoo, Digital Kitchen, Rehab, etc..), working directly with creators JJ Abrams, Jonathan Nolan, and Lisa Joy.