Toyota Mobility Foundation

Website. This platform aimed to convey the idea of mobility and travel as intrinsic to human evolution. Toyota is helping cities in Vietnam and Japan by creating sustainable transport systems and revitalizing rural communities. To help further drive awareness for their foundation, they sought a global web presence that would convey this mission clearly, be responsive across devices, and could be easily translated to different languages. The design solution consisted of a visual metaphor for mobility. The home page shows a set of single point perspective images of different locations. These are layered and masked, and form a group of rings that reveal each image as the user scrolls through the experience.