Groove, formerly SleepEasy

I worked for Groove (formerly SleepEasy) as a brand development executive and advised them on their storytelling and content creation.
I helped transition from their old branding to their new visual identity. I focused on building the storytelling from print to web, with new product ideas, packaging, social media content, advertisement, UI&UX, company presentations, affiliates, influencer briefs, and more. Supporting an international team of doers.