McDonald's Worldwide

For 2024, McDonald’s wanted to bring a global perspective to the brand for its first Worldwide event abroad in Barcelona, which pulls in over 10,000 attendees from around the world. I creative directed a small creative team and designed the 3D logo + identity, key visuals, motion style, as well as partnered with other external teams to handle production.

Day-of event imagery coming soon.

Project Roles
Creative Director, Motion Designer, Designer, Type Designer
Company
McDonald's
Skills
3D, After Effects, Art Direction, Digital, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Post-Production, Print, Figma
Media
2D Animations, 3D Illustrations, Branded Content, Events, Illustrations, Key Art, Visual Designs, Environmental Design, Wayfinding
McDonald's Worldwide
McDonald's Worldwide
McDonald's Worldwide
McDonald's Worldwide
McDonald's Worldwide
McDonald's Worldwide
McDonald's Worldwide
McDonald's Worldwide
Collaborators
Support