The Summer I Turned Pretty Season 1 360 Marketing Campaign

360 Marketing Campaign Lead and Creative Director for Amazon Studio's The Summer I Turned Pretty Season 1.

+ Oversaw creative direction and execution of print/OOH, teasers/trailers, TV spots, all social content, digital, and experiential for campaign.
+ Acted as the point of contact and work directly with showrunner, EPs, and talent.
+ Collaborated and acted as the central cross-functional liaison among internal teams (Social, PR, Music, License & Merchandising, Partnerships, Paid Media, Synergy, O&O, Events, Consumer Insights, and Campaign Management teams).