JCPenny: Back to School Checklist

JcPenny approached BGSTR to do a back to school commercial that aired late august 2023 on cable TV. They asked that we use a fun and playful style that included a diverse range of actors and child models, featuring their new backpack line. My role was co-designing and storyboarding with designer Sohyon Park. And lead animating 2D & 3D visuals in the final advertisement with the help of an assistant animator.