Rebranding for Creative Agency

MUCHO is a multidisciplinary team with over 10 years of
experience in communication and advertising. Recently, I had
the privilege of collaborating with them on a rebranding
process, to refocus their strengths and revitalize the image to
adapt to market changes.

The mission was clear: to reflect the essence of MUCHO in a
fresh, versatile, and powerful way. Through careful research and
analysis, we worked together to develop MUCHOBRAND, a new
visual identity that conveys a feminine sensibility without
neglecting the strength and determination that characterize the
agency.

As a designer, my responsibility was to create an aesthetic that
captured the essence of this new stage and resonated with their
audience, who now more than ever is the protagonist. From
conceptualization to execution, each element was carefully
considered to ensure it reflected the agency's values and vision,
avoiding past aesthetic errors that contradicted these: lack of
readability, versatility, and an overpowering presence.

The process was not without its challenges, but thanks to close
collaboration and mutual trust, we successfully overcame them.
The end result is a visual identity that not only reflects the
evolution of MUCHO but also our creative collaboration and
shared passion for excellence.

It has been an honor to be part of this exciting transformation
journey.