Electric Standard Brand

Electric Standard provides portable, customizable, and pre-charged batteries for your smart phone at venues around the country, so you'll never miss a beat. Founders Mike Banat and Rick Viloria reached out to S+M to rebrand their company (originally named BoostBox). Inspired by electrical circuit drawings and utility companies of the past, I helped develop a brand that captures the reliability of Electric Standard's service as well as the energy of live concerts and events.