Charbay Distillery

Refreshed the packaging of vodkas and whiskeys to provide a standout shelf presence at bars
as well as the retail level through individualized flavor branding using bright, bold, retro colors and vivid vertical topography to engage the eye.
-- Greatly enhanced sales, brand awareness, and ensured brand consistency since 2018 rollout.
-- Revitalization campaign later expanded to include the redesign of whiskey packaging, POS items, sell sheets, and website.
-- Partnered with a glass manufacturer to create a custom mold using embossed features incorporating the logo and label elements for brand consistency.

2024 American Package Design Award Winner (Charbay Distillery – Nostalgie)