Broadsheet Coffee Roaster Branding

Broadsheet Coffee Roasters, a coffee shop and roastery based in Cambridge, MA, approached me to help refresh their branding. The founders approached me with a desire to refresh their branding to reflect their core brand values and stand out among competitors. As a coffee brand that uniquely embraces flavors that lean heavily into fruity, bright flavors, we wanted to make sure this was apparent at a glance in the brand's look & feel.

I worked on refreshing everything about the brand including the logo, typography, labels, color palette, and creating this custom pattern for the coffee bags and other packaging and products.

View more here: https://www.juliaemiliani.com/broadsheet