Kit Kat // Choose a Chunky Champion

Choose a Chunky Champion // Kit Kat This was a 360 campaign for Kit Kat's Choose a Chunky Champion promotional campaign. It was the most successful campaign ever run on Kit Kat and featured as the Connected Campaign of the Month in Campaign Magazine. Sales: 11.6m bars sold at full price (£6m incremental sales value) Standard Kit Kat Chunky sales: +29% as a halo effect of the promotion Share growth for Kit Kat singles: 90 bpts (w/e 28th Jan) Number of votes via Facebook: 568482 Facebook Likes: 194473 additional fans Number of Blipps: 25110