Verizon MyPlan

SITUATION: In an ever-competitive telecommunications
landscape, Verizon sought to amplify the reach and
influence of its groundbreaking myPlan campaign. The
challenge was to cut through the noise and ensure
that the message resonated with the target audience
through the most impactful channels.

SOLUTION: By dissecting the media consumption habits of
Verizon's customers and analyzing competitors' outreach
efforts, the team pinpointed the news outlets with the
highest potential for engagement. This data-driven
approach enabled Verizon's consumer team to execute a
highly targeted media campaign, ensuring that the myPlan
announcement reached the right ears and achieved
unprecedented visibility.