FLY:FWD (Philadelphia Eagles x Operation Warm)

The Sports Bra:
According to Brandi Chastain, this is the undergarment that gives you “the feeling that screams ‘Yes, I can’”. And, honestly, she should know best.
The Eagles gave us at 160over90 (their AOR at the time of writing) a call one afternoon. They had partnered with Operation Warm, a non-profit dedicated to giving new coats and shoes to kids who need ‘em, to create a new initiative. They wanted to encourage more young bra-wearing athletes to stick with sports. And in order to do that, they needed to help ensure these athletes had the essential gear.
They needed a name. A logo. And a proper brand. And we had a month.
The brand needed to appeal to kids, donors and potential franchise partners (beyond founding partner, the Eagles), but needed to feel distinctly connected to the Eagles brand.