Joe's Pizza Brand Identity

"Hand Prepared. Just For You."
A family-run pizzeria in downtown LA. Running for over 30 years, Joe's is at the forefront of the artisan market.
The Goal
After celebrating their 30th anniversary, Joe's Pizza required a re-brand. The goal of the project was to create a unique, fun, and warm brand with illustrated assets.
The Process
Briefing: In-depth meeting to understand the client's vision, target audience, brand personality, and competitor landscape.
Market Research: Analysed the client's industry trends and competitor branding.
Brand Positioning: Defined the USP & messaging strategy.
Mood Board & Creative Direction: Developed a mood board with visual references that captured the desired brand aesthetic. Presented to gain initial feedback.
Logo Design & Brand Identity: Designed the core brand elements, incorporating client feedback.
Delivery & Finalisation: Developed a comprehensive brand guideline document outlining the brand's visual identity for consistent brand application.
Ongoing Support: Continued a collaborative relationship to ensure brand implementation across all digital platforms and an enhanced existing print collateral.