Summit Solace Brand Identity

"Where Innovation Meets the Slopes"
Summit Solace is an upcoming Ski Resort where the next generation can experience the future of skiing. Seamlessly blending cutting-edge technology with breathtaking mountain scenery to elevate the classic winter adventure holiday.
The Goal
The founders had a vision to be a disruptor from the traditional ski resort brand. The goal of the project was to have a unique visual identity that represented a modern and technical brand with illustrated assets.
The Process
Briefing: In-depth meeting to understand the client's vision, target audience, brand personality, and competitor landscape.
Market Research: Analysed the client's industry trends and competitor branding.
Brand Positioning: Defined the USP & messaging strategy.
Mood Board & Creative Direction: Developed a mood board with visual references that captured the desired brand aesthetic. Presented to gain initial feedback.
Logo Design & Brand Identity: Designed the core brand elements, incorporating client feedback.
Delivery & Finalisation: Developed a comprehensive brand guideline document outlining the brand's visual identity for consistent brand application.