The Client
Bad Rabbit is a standalone advertising firm nestled in Hove. Their team customises marketing strategies for your venture, irrespective of its scale. The customer wanted a distinctive, doodle-like design.
The Design
Taking cues from the bear figure in the emblem of Tiny Rebel Brewery, I created a rabbit packed with character despite minimalistic features – the slight squint or twitch in its eye exudes the spirit of rebellion the client was after, without presenting it as scruffy.