Identity for San Francisco’s vintage clothing boutique, Idol. The identity is celebrating the heyday of Art Deco, which speaks for the Idol’s delicate and limited clothing from the 1900s. The Logo was drawn in low X-height and the identity system was designed in geometric shapes to express the Art Deco movement.
- Project Roles
- Personal Project
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Sketch, Strategy
- Brand Guidelines, Branded Content
- Project Industries