Relook

Relook is a fashion tech app where users can see and sort video reviews of clothing to find what fits them. Think TikTok meets search engine. I created an all-new brand identity for Relook.
Relook’s design principle revolves around the concept of "elevated basics," which informs every aspect of the brand’s visual and functional elements. Relook aims to provide users with a luxurious experience without feeling inaccessible.
Relook's brand aesthetic reflects the fashion sense of its users, embodying "approachable luxury” with a playful twist. Its clean and sophisticated design is accentuated by pops of color, giving the brand a fresh and youthful feel.
I created a waitlist splash page and the UI design system for key app screens, using familiar elements of social media layouts with Relook-specific iconography.