Arena NJ

‘Arena’ is the ultimate work, play and learn destination. Inspired by the camaraderie and the energy shared at large public events, this multi-activated campus is dedicated to outdoor wellness, public engagement, and tenant benefit to ensure both work days and daily visits are always an experience.

After a successful naming process, strategy and brand design continued to build upon the images and values of the name Arena and what it offers and means to tenants and visitors: discovery awaits at every turn. Whether exploring new work paths or circling the walkway, this work-play-learn campus promises to guide you to your final destination.

Brand concept designed at REA with CD Joseph Antonios.
Role: Designer and design director.