equip

Brand concept for a turn-key workspace service. The design system is built around a simple step structure: easy as 1, 2, 3. To highlight the easiness that the service offers, the necessary steps are simplified and illustrated with a simple diagrammatic design language.

The use of expressive but linear illustrations is complementary to the rigidity and simplicity of the design and the rigid use of typography. The language is smart and witty and uses workspace’s daily insights to convey a new style of working.

Brand concept designed at REA with DD Joseph Antonios.
Role: Senior designer. (Illustrations by Jonathan Calugi - not designed for this project).