😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Nina Product Designer / Creative Director / Strategist
Personalized Customer Subscription Journey
The Farmer's Dog is a subscription-based pet food company that offers personalized, fresh dog food delivered directly to customers' doors.
The product is most successful when customers are educated and feel confident about investing in a high-quality diet. Typically, this success is achieved when customers call in and chat with CX associates; however, this model is not scalable.
Our goal was to design a self-service model that can provide education, clarity, and guidance for managing customer subscriptions.
- Project Roles
- Creative Director, UX/IA Designer, Product Designer, Designer, Strategist, UI Designer
- Skills
- Art Direction, Design, Digital, E-Commerce, Interaction, Interactive, Mobile, Adobe Photoshop, Sketch, User Behavior Research, Creative Direction, Strategy, Cat Herding, Research, Information Architecture, Content Strategy, Creative Strategy, Design Strategy, Human-Centered Design, User Research, Usability Testing, Figma, Experience Design, Affinity Mapping, Journey Mapping, User Interviews
- Media
- E-commerce Platforms, Product Designs, Conversational Design
