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adidas Holiday 2023
Directing a large, multi-disciplinary team, I led the concept, capture, and execution of photo and video assets for adidas's biggest commercial moment of the year.
The creative was vibrant and joyful, showcasing high-profile adidas athletes and their families. To engage the Gen-Z consumer, we incorporated current styling trends in hair, makeup, and nails, while also reflecting contemporary language in our headlines and copy.
- Project Roles
- Art Director, Creative Director, Designer
- Company
- adidas
- Skills
- 2D, Art Direction, Celebrity, Children, Commercial, Conceptual, Content, Design, Digital, Management of Teams 10-20, Mobile, Motion, Creative Direction
- Media
- Advertising, Branded Content, GIFs, Motion Graphics, Photography
