MOD Pizza - Strawberries & Cream

This is what happens when you and your coworker propose a brand new creative direction for a product re-launch of the MOD Strawberries and Cream No Name Cake, and you get approval, but there is no budget for a model (…ahem, MOD-el.)

I created custom surface pattern illustrations for the foil packaging, proposed a new omnichannel marketing strategy for this and future No Name Cake campaigns, provided co-photo art direction for the photo shoot (and also acted as the Strawberry Girl MOD-el for the campaign photos and social video content captured at said shoot), and designed all print and digital assets associated with the campaign. WHEW!

Client: MOD Pizza
Art Director/Designer/Strawberry Girl MOD-el: Dianne Vallier
Co-Photo/Video Art Director: Chase Kolby
Photographer: John Hodges
Food Stylist: Bridget Meyer