MOD Pizza - Give Thanks

Tis’ the season to give thanks! This holiday campaign spanned the Thanksgiving and winter holiday season and encouraged customers to purchase a $30 gift card with the incentive of a custom-designed holiday coupon book. Not only did our book contain great savings, but we filled it with “Random Acts of MODness” messages customers could give to others to brighten their day, and the outside cover could be detached to form a gift card holder. I designed every asset, from the booklet, to print and digital assets, and created custom typographic treatments and illustrations. This initiative resulted in a 220% increase in gift card sales from the previous year.