MOD Pizza - How Do You Pineapple?

Hawaiian Pizza is great and all, but the future calls! MOD Pizza and Dole teamed up to define the future of pineapple on pizza. I created a series of posters that were wild-posted all around Seattle, and we took over our Pioneer Square location for a day, covering it in pineapple paraphernalia, to create content for our National Pineapple Day promotion. By enticing customers to show off their custom pineapple pizza creations, we drove the national conversation during this pop culture moment with 68,000 promotion redemptions and a 23% YoY store traffic lift.

Client: MOD Pizza
Art Director/Designer: Dianne Vallier
Copywriter: Cody Permenter