When DispatchHealth refreshed their branding they wanted it to feature custom illustrations and icons. They provided a few examples of single-line drawings that they liked and gave me free rein to further define and shape their own unique, ownable style. I developed a distinctive icon style as an extension of the illustrations I developed, and created a full library of icons for use across the website and all printed materials. This included distinct icons for the organization’s Mission, Vision, and Values.