When DispatchHealth refreshed their branding they wanted it to feature custom illustrations. They provided a few examples of single-line drawings that they liked and gave me free rein to further define and shape their own unique, ownable illustration style.
The style I developed for them features expressive and messy continuous lines to create a sense of flow, and to support an underlying theme of connection. It is approachable and friendly and very human, focusing on scenes of compassion and empathy. They put an emphasis on people, home, and connection. I’ve created several spot illustrations for use on the app and website, as well as sets of illustrations for various projects.