Juniper Rebrand

Juniper is a luxury women's clothing boutique based in Seattle featuring eco-conscious pieces from local designers. Founded by Lisa Clinton, Juniper's mission is compelling, yet the brand lacked a strong online presence when competing with newer competitors. I sought to rebrand Juniper's visual identity to reinforce its values, expand its target audience, and tell a stronger visual story – overall creating a more inviting and fashionable aesthetic.