HOWL

HOWL is an outdoor living community that focuses on hiking, camping, and walking. HOWL takes its name and concept from the famous poetry collection of the Beat generation (Howl), but in contrast to “Beat”, its philosophy is to Head an Optimistic Wild Lifestyle, and they hope that every member in this community can have unrestrained ideas, speak freely and enjoy "going wild".

Based on this brand concept, we visually translate the attributes of the community which is the call to "go wild". Strengthening the letter "O" in the brand name gives it a sense of drama with rich changes, in this way amplifies the characteristics of freedom and the sense of calling of the community. Combined with the natural color palette that is both suitable for an outdoor atmosphere and full of life interests, the concept of "wild" is slightly restrained, adding a tasteful and pleasant vibe of life to the overall visual presence.