Cohost

Cohost is a premium rental apartment community operator that provides quality apartments as a product, focusing on “design, community, lifestyle” and infusing soul in subtlety. They believe in the transformative power of space, believe that the good life is made up of rich moments, and hope to bring comfort and pleasure to daily life through well-designed spaces and inspire new behaviors, new perspectives, and new ways of thinking. Cohost also wants to be a showcase of its tenants' personal beliefs and values, a concrete embodiment of their ideal lifestyle.

The goal of the brand refresh is to personify Cohost systematically and expressively and help them present “to give opportunity for tenants to be social, creative, connected, constructive to the neighborhoods and inspiring people” as its vision through bold and simple visual identity, and to connect with young customers.