T-Mobile Holiday - Retail/OOH

The Pandemic forced families apart in 2020 like never before. So for the 2021 holiday season, T-Mobile wanted their Signature Stores to show how important it is for families and friends to be together.

We created a retail campaign that told an emotional holiday story, showing how T-Mobile and its 5G network supports and inspires people to stay connected, share moments, and create new traditions during the holiday season.

Showing families and friends celebrating holidays in their own way, we created a visual style with joyful emotional moments framed by the T-Mobile ribbon.