REI Marketing Film Photography

REI's marketing campaign called for a photog willing to follow a duo of trail runners in a three-day run around Mount Rainier—all while producing engaging, documentary-style photographs of their stunningly beautiful, emotional journey. Working alongside a small team of filmmakers, I planned and executed shots with the precision and inordinate amounts of flexibility that a backcountry environment with limited communication necessitates. The deliverables from this project helped promote the short film, became in-store imagery, and continue to be used on website banners and email marketing campaigns over a year later.