Fiore Deodorante | Brand Identity Package

Fiore Deodorante Naturale is a startup natural deodorant brand with a passion for providing fresh and effective deodorant solutions. The brand name, "Fiore," meaning 'flower' in Italian, represents their commitment to natural ingredients and the beauty of nature.

Objectives:

1. Refresh the brand identity to appeal to a young and vibrant audience, reflecting natural beauty.

2. Develop a unique and trendy color palette that breaks away from conventional organic colors.

3. Create eye-catching and elegant packaging designs for three distinct scents.

4. Design a fresh, chic, and youthful aesthetic to stand out in the market.

5. Extend the new brand identity across digital platforms for a cohesive online experience.

6. Increase market visibility and brand awareness to drive sales and loyalty.