Oculus Go Emails

We were discontinuing a major headset and wanted to learn how to break the news to our community. I worked closely with the writers at Haus to craft a series of emails that celebrated the moment in distinctly different ways. After testing, we found the most successful route was to thank Oculus Go users for their passion and support in helping push VR forward. We used those learnings six months later when we discontinued the Oculus Quest.