Oculus Quest 2 Launch

Launching an Oculus product is like a worldwide copy puzzle. Although we write messaging playbooks months before production, we always seem to need far more copy than we expect. Some German retailer will suddenly need a new retail display, or maybe a last-minute product change will require tweaks to a Quick Start Guide. This was my first time as the copy creative director on all the different pieces, and most had a ridiculously short timeline. It was a lot of fun.