Face It Together: Day One

Addiction recovery is traditionally treated the same way – if you’re sober, you’re successful. But anyone who has struggled with addiction, or has a loved one who has, knows that approach will doom you to fail. Face It TOGETHER treats addiction differently, focusing on what got you there in the first place. Because they understand that “sober” doesn’t necessarily mean “better.”

While other addiction treatment programs advertise the sunshine and rainbows after addiction has been conquered, we showed the other side – the raw struggle and never-ending cycle of starting back at Day 1 and trying to get sober.

On a shoestring budget, we shot dashboard confessionals using an iPhone to show the raw and emotional road to recovery.

Project Roles
Copywriter, Creative Director
Skills
Conceptual, Social, Creative Direction, Copywriting
Media
Commercials - Video, Social Media Content, Social Media Copy, Billboards, Slogans
Support