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If I Can Dream

What American Idol would have been... When Simon Fuller (not to be confused with Simon Cowell) originally had the idea for American Idol, he envisioned a world where fans could follow up-and-coming stars on their path to fame, and aspiring stars could use their fan-base to propel them to stardom. But in 2001 when the Idol series became a reality (first in Great Britain, then in the US), the internet wasn't ready to support his vision. By 2010, the internet was a vastly different place, and with the help of our team at POKE NY (now known as Makeable), If I Can Dream was born.

Project Roles
Strategist, UX/IA Designer
Adobe InDesign, Content Strategy, Creative Strategy, Design, Design Strategy, User Research
3D Animations, Branded Content, Interaction Designs, Product Designs, UX Designs
Project Industries
Entertainment, Media, Technology
If I Can Dream