Hypertext vs. Hypermedia? The web we're all used is built on hypertext. This linking of webpages (documents) online powers the search engines that we know and love today. Search engines hunt for contextual text snippets, helping you find relevant documents. Not so with video... As the internet of text has given way to the socially connected internet of video, search simply hasn't caught up. The hypermedia video player is a step toward this new future.