The AT&T AdWorks Lab challenged our in-house creative team to craft an immersive journey unveiling AT&T Lab's vibrant "History of Innovation." This experience, meticulously tailored for the web, seamlessly extends to touch via interactive display adapters on TVs. We harnessed the collective power of Design, UX/UI, Motion Graphics, and Web Development to sculpt a dynamic narrative that seamlessly resonates across Web, Mobile, and Tablet platforms, offering a rich exploration into the tapestry of innovation.
In my role as the lead designer and animator for this project, I played a pivotal role in the entire project life cycle, ensuring careful attention to detail. Collaborating closely with the team of designers, I actively contributed to brainstorming sessions and conceptualized creative ideas aligned with the project's objectives.