ArtLedger is a non-profit consortium that bridges the gap between the art industry and the digital world. I created a series of playful digital sculptures that explore the connection between these two worlds.
I was tasked with designing a new visual direction that reflects the company’s positioning at the intersection between art and technology. To define a visual language and illustrate abstract and technical concepts in visually compelling ways, I created a series of digital sculptural forms that allude to cutting edge technology, and could comfortably find their place in a modern art gallery.
The digital sculptures set the tone of ArtLedger’s new website using bright colors, intriguing materials, and a playful blend of reality and digital posibilities.