Brand Development and Visuals for MadHive

At Madhive, I was part (half) of a tiny, agile design team responsible for everything related to visual, and marketing design. I produced visual assets for all applications, from screen to print, from the company’s early stages into its breakthrough and established status.
I developed a bold, unique aesthetic, to match the company’s goal of disrupting the adtech industry.
Design Challenges
In the early days of a start-up, the company is trying to define itself. Everything is fluid, and rapid changes happen all the time. The main challenge was working fast to meet short deadlines, while at the same time creating design rules to ensure consistency between all media and materials.
Design Solutions
I created a series of illustrations following Generative Art techniques. This allowed me to produce variation using common elements and experiment with composition and color schemes. I used bold colors, logo elements and primitive shapes, to make the brand immediately stand out from the crowd of competing tech startups.