California Lottery / Lucky For Life Scratchers

California Lottery / Lucky For Life Scratchers Launch Campaign

Most lotteries pay out a lump sum, but CA Lucky for Life pays out weekly - a format unfamiliar to most consumers. So we gave players a glimpse into the adventures of what getting paid every week would lead to. Winning $5000 a week for 25 years will change a person. It will also change a dummy.

Project Roles
Art Director
Skills
Conceptual, Design, Film
Media
Campaigns
California Lottery / Lucky For Life Scratchers
California Lottery / Lucky For Life Scratchers
California Lottery / Lucky For Life Scratchers
California Lottery / Lucky For Life Scratchers
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